Together with the agency GH&CO we realized this spot for the dental company W&H. The focus is on the W&H novelty Assistina TWIN, the fastest device available on the market for cleaning dental instruments. It takes as much as 10 seconds for Assistina TWIN to clean an instrument. In the two-chamber system, instruments can be cleaned successively without waiting times. To cut the long story short: Assistina TWIN cleans 12 instruments in 2 minutes.
That’s unique and screams for a direct comparison with a competitor. So we staged a cleaning-competition on the basis of a good-twin vs. bad-twin story. The device was compared with a competitor (which we made unrecognizable). The winner is clear… but watch for yourself.